Eye shadow primer has become a makeup necessity for many women. However, its popularity has been fairly recent and therefore may be unfamiliar to some people.
An eye shadow primer is a base for your eye shadow and should be applied to your entire eye lid areas after your foundation application and before your eye shadow.
Basically an eye shadow primer works as a magnet for eye shadow by helping it glide on more smoothly, stay on longer, and blend better. It’s also supposed to help your eye shadow color to show up with more vibrancy.
More importantly, an eye shadow primer prevents your eye shadow from fading and migrating to the crease (creasing).
Some cruelty-free eye shadow primers are Too Faced Shadow Insurance ($17), Urban Decay Primer Potion ($17), E.L.F. Eyelid Primer ($1), and Almay Bright Eyes Eye Base + Concealer ($8.99).
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[...] 1. Prime your eye lid. Apply a small amount of Urban Decay’s Eyeshadow Primer Potion all over your upper and lower eye lid. Or try M.A.C.’s Prep and Prime Eye or Too Faced Shadow Insurance. This is an important step to prevent your eye shadows from fading into your crease and help their colors show up more vibrantly. Read Cruelty-free beauty 101: eye shadow primer. [...]